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Brewing Success:

The ITI Journey

Through innovative branding and strategic marketing, we reshaped International Tea Importers into TeaVendor, creating a brand that connects deeply with specialty tea lovers.

The Objective

The primary objective of our collaboration with International Tea Importers was to develop a comprehensive branding strategy that would not only establish their identity in the market but also resonate with tea lovers and entrepreneurs alike. From creating a memorable logo to designing cohesive marketing materials, our goal was to build a brand that embodies the quality and passion behind ITI.

By empowering tea entrepreneurs nationwide, ITI has played a pivotal role in shaping the American specialty tea industry and creating new markets for tea consumption. Our collaborative journey has been one of innovation, community-building, and a deep-seated passion for tea.

Brand development

Our work unified their presence across all platforms, creating a strong, recognizable brand that appeals to tea lovers and entrepreneurs alike.

logo

The logo for ITI was crafted to reflect the elegance and tradition of tea culture while incorporating modern elements that appeal to contemporary audiences. We created a timeless, versatile design for use across all platforms and mediums.

Creating engaging content that tells ITI’s story, showcases their products, and connects with the tea community, using eye-catching visuals tailored for social media to maximize reach and engagement.

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Brand kit

A carefully selected palette that evokes the rich, earthy tones of tea leaves and the vibrant hues of brewed tea. Elegant and legible fonts that communicate sophistication and accessibility.

Brand development

Our work unified their presence across all platforms, creating a strong, recognizable brand that appeals to tea lovers and entrepreneurs alike.

iti

The logo for ITI was crafted to reflect the elegance and tradition of tea culture while incorporating modern elements that appeal to contemporary audiences.

iti

Creating engaging content that tells ITI’s story, showcases their products, and connects with the tea community, using eye-catching visuals tailored for social media to maximize reach and engagement.

iti

A carefully selected palette that evokes the rich, earthy tones of tea leaves and the vibrant hues of brewed tea. Elegant and legible fonts that communicate sophistication and accessibility.

Community Building

Designing and promoting events like tea tastings, workshops, and brand partnerships to foster a sense of community. These events have helped International Tea Importers build strong relationships with customers and partners, solidifying their market position.

Crafting personalized, visually appealing email campaigns to inform and excite subscribers about new products, promotions, and events. Using clean, professional email templates ensures consistency with the brand’s visual identity.

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Customized services

Our tailored services, from branding to marketing, fueled ITI’s growth. Crafting their brand identity, designing flyers, and creating Tea Lookbook drew in new customers. Strategic initiatives like targeted campaigns and email marketing engaged their audience, boosting sales and loyalty. ITI thrived in the tea market, driving their ongoing success and expansion.
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Targeted Marketing Approach

Our tailored marketing for ITI resonated with diverse tea market segments. Through thorough research, we identified consumer personas: health-conscious, tea enthusiasts, and eco-conscious shoppers. Aligning messaging and visuals with each persona, we launched targeted campaigns across social media, email, and digital channels, driving engagement, awareness, and sales.

We highlighted ITI’s manufacturing process on social media, boosting customer trust in their products.

Sharing tea origins and unique qualities through captivating storytelling and visuals, educated users about the journey from farm to cup.

Sharing tea origins and unique qualities through captivating storytelling and visuals, educated users about the journey from farm to cup.

We highlighted ITI’s manufacturing process on social media, boosting customer trust in their products.

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