design redefined

This case study explores designpxl’s innovative branding journey as a pioneering DaaS platform, revolutionizing the design industry.

The Objective

The primary objective for us was to establish designpxl as the leading innovative Design-as-a-Service (DaaS) platform that empowers entrepreneurs and SMBs by making high-quality design accessible, affordable, and efficient.

We had the opportunity to build their brand identity from the ground up, including logo design, brand guide creation, social media designs, website design, and marketing strategies.

The goal was to create a cohesive brand identity that reflects the company’s vision and values while appealing to its target audience.


Cohesive Branding Rules

Establishing guidelines for color, typography, imagery, and logo use to ensure cohesive branding.

Innovative and Accessible

Making the brand feel cutting-edge while remaining approachable to entrepreneurs and SMBs.

Brand Consistency

Maintaining a consistent and engaging brand voice and visual identity across all touchpoints.

Designing for Efficiency

Crafting a streamlined user experience that saves time and resources for clients.

LOGO Design

The designpxl logo is an intricate fusion of two essential elements, each purposefully crafted to convey the core essence of the brand. At its foundation, the word ‘designpxl’ stands boldly, employing a clean and modern sans-serif typeface that epitomizes our commitment to sleek and contemporary design practices.


Creative Symbol

Logo Variant

A paintbrush along with a brush stroke is playfully integrated into the letter ‘d,’ symbolizing creativity and artistic expression.

Digital Reference

Logo Variant 6

The pixelated ‘x’ references the company’s name and its connection to digital design.

DP logo card 1
DP logo card 2

Brand Guide

The brand guide was meticulously developed to ensure consistency in all visual and verbal communications. It provides comprehensive guidelines on color palettes, typography, logo usage, and imagery to maintain a cohesive brand identity.

SM & Website Design

Social media designs were created to be visually engaging and reflective of the brand’s innovative spirit. Each design incorporates elements that highlight the efficiency and high quality of designpxl’s services. Consistent branding across all social media platforms was ensured to reinforce brand recognition and engagement.

Strategically used gradients and brand palette colors added depth and vibrancy to the visuals.

The emphasis was on a clean, minimalist aesthetic infused with creativity, color, and modernity.

The emphasis was on a clean, minimalist aesthetic infused with creativity, color, and modernity.

Strategically used gradients and brand palette colors added depth and vibrancy to the visuals.

“From first click to final design, clients experience a streamlined process that is not only user-friendly but also transparent and efficient, ensuring satisfaction at every touchpoint.”

Brand Personality

Innovative, reliable, and supportive—designpxl epitomizes forward-thinking partnership, serving as the cornerstone for businesses seeking to surmount their design obstacles.

Brand Personality

designpxl tailors design solutions to each client, ensuring maximum impact and value. Understanding client needs, designpxl customizes every project for maximum impact.

Brand Personality

At designpxl, reliability is paramount. Clients trust every project will be handled with professionalism and attention to detail, fostering long-term relationships through exceptional results.

The Dynamic Vision of designpxl

In the ever-evolving world of business, where adaptation is key and innovation reigns supreme, designpxl stands out as a beacon of transformative change. With a dynamic fusion of cutting-edge technology and human creativity, designpxl revolutionizes the design landscape for entrepreneurs and SMBs alike.

Design Traends
DP illustration.png
DP post
DP illustration flash animation

The overall design encapsulates innovation, creativity, precision, and an unwavering commitment to design excellence.

The branding of designpxl not only stood out but also effectively communicated the unique value proposition of the platform. This comprehensive approach ensured that designpxl was positioned as a reliable and innovative partner in the design industry, ready to empower businesses with quick, creative and efficient design solutions.

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